If you read my previous article on Google building a silent affiliate network, you would be in for a surprise. It seems to be that my prediction of Google moving into affiliate networks was correct. Let me explain.
Google had bought over DoubleClick a while back. DoubleClick had an affiliate network called "Connect Commerce". Google today announced to its AdWords advertisers that they will be phasing out PPA by end of August and instead advertisers can now look to advertise on the Google Affiliate Network.
If you are new to affiliate marketing here is a quick synopsis: 1) Tim sells a product called BodySoft. Its an everyday cold cream. 2) Tim using various marketing methods such as PPC, SEO etc., but wants to sell more. 3) He is ready to pay upto 20 % of the sale value to anybody who can sell it for him. 4) Jill on the other hand, does not own a product, but she is good at marketing. She is looking to sell other people's products. 5) Jill can now sign up as an "affiliate" (classically, a "commission agent") for BodySoft with Tim and then sell his product. 6) Every time Jill sells a BodySoft bottle, Tim pays her 20%. 7) Both Tim and Jill win.
This means that any AdWords advertiser now has the opportunity to tap into the huge power of affiliate marketing without the hassles normally associated with it, such as recruiting dozens of affiliates, tracking every sale and action, accounting them appropriately and finally paying them. is entire (and rather cumbersome and sometimes painful) process of affiliate marketing has been taken away by Google with its new offering.
I have had reasonable success with PPA campaigns and its set to get much better. I will be keeping a close watch on it for you to let you know how the Google Affiliate Network is shaping up.
Article Source: http://EzineArticles.com/?expert=Gautamm_Mehra
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